Executives Feel Unprepared to Meet Supply Chain Demand

Feb. 10, 2013
53 percent of supply chain leaders say disruptions have become more costly; 45 percent lack confidence in their risk management programs.

As global supply chain executives operate in an environment of escalating risk, 45 percent of them feel their risk management programs are only somewhat effective or not effective at all, according to a new survey from Deloitte. Their risks include margin erosion and inability to keep up with demand.

“Supply chains are increasingly complex, and their interlinked, global nature makes them vulnerable to a range of risks,” said Kelly Marchese, principal, Deloitte Consulting LLP. “This increased complexity, coupled with a greater frequency of disruptions such as geopolitical events and natural disasters, presents a precarious situation for companies without solid risk management programs in place.”

According to the global survey of 600 executives, supply chain disruptions are not only more frequent, they are also having a larger negative impact. Among the findings: 

∙ More than half (53 percent) of executives said that supply chain disruptions have become more costly over the last three years. 

∙ Executives from the technology, industrial products and diversified manufacturing sectors were most likely to report that supply chain disruptions have become more costly.

∙ Nearly half (48 percent) of executives said the frequency of risk events that had negative outcomes—such as sudden demand change or margin erosion—has increased over the last three years. 

∙ Margin erosion is considered the most costly outcome of supply chain disruptions, with 53 percent citing it as one of their top two issues.  Consumer products, diversified manufacturing and energy companies were especially likely to report margin erosion as one of their most costly issues. 

∙ Forty percent of respondents cited “sudden demand change” as one of their two most costly problems—a reflection of ongoing challenges involved with growing customer expectations, short product cycles and emerging competitive challenges.  Executives at retail and technology companies, which operate in a world where markets change rapidly, were most likely to identify demand change as being costly.

∙ Executives surveyed recognize the strategic importance of supply chain risk, with 71 percent responding that supply chain risk is an important factor in their strategic decision-making. Nearly two-thirds (64 percent) claim to have in place a risk management program specific to the supply chain.  

∙ However, only 55 percent of surveyed executives think their risk management programs are extremely or very effective. 

The Top Challenges

According to executives surveyed, their top two challenges were “lack of acceptable cross-functional collaboration” (32 percent), followed by “cost of implementing risk management strategies” (26 percent).  

There are also organizational factors making effective supply chain risk more difficult:  Three-quarters (75 percent) of executives said their supply chain risk management model is organized around silos, which can lead to a lack of supply chain visibility and collaboration, and make it difficult to assess and manage risk on a holistic basis.

∙ Although surveyed executives report using a wide range of tools to manage risk, only 36 percent use predictive modeling and less than one-third (29 percent) use risk sensing data, worst case scenario modeling, or business simulation.

“Many companies have some form of a supply chain risk management program, but unfortunately they do not always get the results they need from these programs,” said Marchese.  “To be effective, companies should take a holistic and integrated approach to managing supply chain risk and go beyond traditional approaches.  Because of the complex nature of today’s supply chains, disruptions will inevitably occur. True resilience means building in the ability to recover efficiently and decrease the impact of those events.”

The Keys to Supply Chain Resilience

According to Deloitte, the four important attributes that are critical to supply chain resilience are:

Visibility: The ability to monitor supply chain events and patterns as they happen, which enables companies to proactively—and even preemptively—address problems.

Flexibility: Being able to adapt to problems efficiently, without significantly increasing operational costs, and make timely adjustments that limit the impact of disruptions.

Collaboration: Having trust-based relationships that allow companies to work closely with supply chain partners to identify risk and avoid disruptions.

Control: Having policies, monitoring capabilities and control mechanisms that help confirm that procedures and processes are actually followed.

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