Vendor News: New Balance Deploys Retail Compliance, Freight Management Software to Win the Performance Race

New Balance Athletic Shoe, Inc. (Boston), one of the largest manufacturers of athletic footwear in the U.S. New Balance is live with the supply chain execution capabilities of Atlanta-based Manhattan Associates' Warehouse Management, Transportation Management and Performance Management software in its Boston site, and it is implementing Manhattan Associates' Slotting Optimization solution as well.

"The months after the implementation represented one of the most productive periods we've had at our Lawrence, Mass., facility since it opened in 1997," said Armand Teixeira, New Balance's distribution manager. "Manhattan Associates' extensive knowledge of the footwear business and the deep functionality of its solutions helped make this project a great success. Its solutions' built-in integration capabilities and ability to support high levels of automation were vital factors in our implementation."

The software lets New Balance can meet the specific guidelines of the top 100 retailers for shipping and content labels, VICS standards, LTL/TL shipping manifests and printed documents. The retail compliance guarantee also includes new and emerging RFID standards.

Source: Manhattan Associates, Inc.