Crown Lift Truck Gets Design Award

NEW BREMEN, Ohio—Crown Equipment Corp.’s RC 5500 series stand-up, counterbalanced lift truck was awarded a Gold International Design Excellence award (IDEA) from the Industrial Designers Society of America (IDSA).

This year, out of more than 1,500 entries, 37 gold awards were presented. The IDEA award recognizes companies for innovation, design, business implications and environmental sustainability.

“The RC 5500 shows Crown's dedicated commitment to building lift trucks with the user in the center of the development process,” says IDSA juror Sudhir Bhatia, a partner of Mosaic, a producer and marketer of concentrated phosphate and potash crop nutrients.