Phillip Wu - Expert

As Vice President of Marketing for Emerging Markets, Phillip Wu is responsible for identifying, assessing and growing market opportunities, with a heavy concentration in Asia. Phillip, who was born in Taiwan and speaks fluent Chinese, is deeply familiar with the Asia Pacific business environment and culture. Phillip has worked with UPS for more than 20 years, and he has watched the dynamics of the Asia Pacific market grow and evolve over the course of his career, while helping companies in the U.S. and Asia alike understand how to achieve success in this market.In his previous role, Phillip was the Vice President of Marketing for UPS Asia Pacific. In this capacity, he oversaw all marketing strategy, advertising and public relations activities for the Asia Pacific region. This spans the area as far north as Japan and Greater China, to the Indian subcontinent, Southeast Asia and as far south as Australia and New Zealand.  Prior to this assignment, Phillip was the senior director of enterprise pricing at UPS’s Corporate headquarters in Atlanta, USA.

Phillip started his UPS career in an administrative role of application programmer at the UPS Corporate office in Atlanta in 1993. Responsible for putting several automation procedures in place which enhanced process efficiency, he was promoted into management in 1996 in the marketing function. Up to 2005, he served in various roles in Corporate, including as marketing manager for global e-commerce and then as marketing director for global revenue management. 

In 2005, he was appointed as marketing director of revenue management, business planning and analysis for UPS Asia Pacific and relocated to Singapore. In 2007, Phillip was named marketing director of the UPS China District, based in Shanghai, and was responsible for developing and implementing the overall marketing strategy to improve UPS’s position in China.

During his stint in China, Phillip initiated and headed UPS’s strategic alliance with Alibaba, the world's largest small business e-commerce company. The alliance, which started in 2010, made UPS the “preferred logistics provider" for AliExpress, Alibaba’s new online wholesale market place.

In China, Phillip also led the implementation of a youth innovation initiative called Innovation@Work between UPS and Junior Achievement. The program sought to foster creative thinking and innovative problem solving among China’s youth. Phillip also played an integral role in UPS’s successful integrated brand campaign during the Beijing 2008 Olympic Games.

Outside of UPS, from 2001 to 2004, Phillip served as the president of the Organization of Chinese Americans (OCA) Georgia Chapter. In 2004, the OCA and UPS granted him the Corporate Achievement Award, which acknowledges and honors distinguished Asian American Employees for professional excellence as well as for their contribution to the community.

Phillip is a graduate of Georgia State University in the U.S. and holds a Master’s Degree in Business Administration. In his spare time, he enjoys cooking, reading, and spending time with his family.