Marsh Supermarkets Adopts Promotion Optimization Technology

Marsh Supermarkets, a supermarket chain in Indiana, is partnering with Revionics to better price and promote based on Revionics’ customer-centric, demand management pricing platform. Leveraging advanced pricing analytics and scenario planning capabilities, Marsh will fine-tune its price strategies and promotional events to appeal to localized markets, with the goal of building sales and customer loyalty in a difficult economy.

Marsh operates 98 Marsh Supermarkets and 4 O’Malia’s Food Markets in Indiana and Ohio. With the launch of price and promotion optimization, Marsh will be able to understand demand and price sensitivity by item and by store, enabling more customer-centric merchandising techniques.

Revionics’ technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas. Its proprietary approach, Revenue Bionics, applies advanced analytics and science to predict customer behavior.