Produce Industry Joins For Healthy Living

Leaders from Produce Marketing Association (PMA), National Restaurant Association, and International Foodservice Distributors Association (IFDA) have joined forces on a multi-phase project to identify opportunities to increase fresh produce use in foodservice to promote healthy lifestyles. Produce is an important component of a healthy diet and a versatile ingredient in the culinary arts, say the groups.

The joint project will begin with a comprehensive research project, led by the National Restaurant Association with assistance from produce industry leaders, to examine the opportunities and barriers for greater produce use in the foodservice sector. Those research findings will then be used as the starting point for facilitated discussions of a first-ever “Executive Invitation Think Tank” of top executives representing restaurant, distributor and produce supplier segments. That first discussion will be the basis for ongoing, high-level dialogues within the foodservice and produce sectors to promote increased collaboration.

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