Acosta Acquires TrueDemand Software

Acosta Sales and Marketing Co. has acquired selected assets from TrueDemand Software, a provider of software and services that help consumer packaged goods companies increase sales while improving store operations, replenishment and supply chain business processes. The solution enables client teams to assess daily sales performance and to take action on specific recommendations.

TrueDemand’s platform will advance Acosta’s modeling and analytics in a way that naturally extends its service offerings with its client partners, says Brian King, Acosta’s chief strategy officer.

Key capabilities of the TrueDemand solution include:
* Automatically detecting and predicting out-of-stock items at the store shelf on a daily basis
* Creating a daily demand forecast at the distribution center and store level
* Correcting inaccurate inventory levels in stores
* Improving the effectiveness of store operations activities
* Measuring sales execution and performance across multiple retailers

TrueDemand was founded in 2004 by experts in retail science and the consumer product supply chain. As the company has grown, it has added specialists in retail replenishment science and systems to its team.