The CPG/Retailer Service Expectation:Cost is No Object

Skin and beauty care maker Beiersdorf doesn’t believe excellent customer service should be considered a cost. In fact, in finding ways to improve the logistics of serving retailers, this CPG manufacturer reduced its own operating costs.

As mega-retailers grow through new stores and outlets, with investments in e-commerce marketing and sales and through the acquisition of smaller competitors, many consumer packaged goods (CPG) suppliers face margin pressure in helping these customers evolve. They are working to strike a balance between customer support and logistics costs. Beiersdorf, a $7 billion CPG manufacturer, has reconfigured its facility floor plan, installed a new material handling system, utilized ...

Register for Complete Access (Valid Email Required)

Please register to get access to "The CPG/Retailer Service Expectation:Cost is No Object" as well as all of Material Handling & Logistics' exclusive content. In addition you will also receive a complimentary copy of MH&L's annual salary survey sent to you by email.

Already registered? here

Please or Register to post comments.

Supply Chain survey identifies key global trends for the high-tech industry

Despite evidence of short-term economic weakness, most high-tech executives are optimistic about the long-term prospects of their companies’ growth. In fact, 74% of respondents expect their companies to export more products in the next two years. This is due to a growing demand for technology products in emerging markets, like China, India, and Brazil—countries in which disposable income is steadily increasing.

Download this whitepaper now.

Newsletter Signup