Online sellers who can best meet and manage their online customers’ expectations may have a more meaningful advantage over their competition, according to new study, “UPS Pulse of the Online Shopper for Automotive Parts & Accessories Buyers.” The study, conducted by comScore research, states that although price is a major factor in the online purchasing process, respondents said non-price features, such as the seller’s return policy, product selection and shipping options make up 60% of all comparison-shopping considerations.

Other highlights:

  • 75% of respondents reported that they have added additional items to their shopping carts to qualify for free shipping.
  • Online shoppers are willing to wait up to seven days to receive their shipment in exchange for no additional fees.
  • 61% percent prefer to shop online while only 27% prefer to purchase in-store.  
  • 46% of online shopping occurs between the hours of 6:00-9:00 p.m. For sellers, this means that later order cut-off times could be a potential differentiator and a customer service advantage over the competition.
  • 39% of AP&A shoppers report spending $250 or more from their computer versus 11% on tablet devices and 9% through their smartphone. The growing adoption of mobile and tablet devices imply that sellers should closely monitor demand of this channel preference and adapt their sales channel strategy accordingly.
  • 1 in 10 buyers prefer to shop using a mobile device or tablet.